Brand is the promise, The big idea, The expectations that reside in each custumer’s mind about a product, service or company. Branding is about making an emotional connection.
A brand is more than just a logo It’s an experience.
Understand the client and the oblective of the exercise.
Gather and analyze information to define core values and characters of the company.
Develop a brand vision linked to the corporate or business strategy.
Implement a 360 degree communication strategy.
Setting and measuribg KPI and ROI.